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8 Smart Marketing Steps You Can Take at Live Shows (in 5 Minutes or Less)

This is an excerpt from Bob Baker’s new book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less. As much as I love the Internet and all the potential it holds to connect with fans, nothing beats a live show. When it comes to making lasting connections with fans, […]

The Secret to Making Money with Your Music

This entry is part 2 of 2 in the series Empowered Artist Movement

Here’s another video from our friend Bob Baker. In terms of the “why” of doing music, Tom always says it’s the Music, Message, Me, and Money. In this video, Bob describes his version of they “why” — and why it’s important to recognize those reasons when you start asking people to pay for the privilege […]

How to Find Your Voice and Signature Style as an Artist

This entry is part 1 of 2 in the series Empowered Artist Movement

Empowered? Bob Baker is tired of creative people being treated as 2nd-class citizens (even by themselves), when the truth is, “we are the ones who create the culture, innovation, & new ideas humanity needs now more than ever.” We agree… and Bob has given us permission to share some of his encouraging & helpful videos… […]

Don’t Make THIS Music Publicity Blunder

Bob Baker, author of Guerrilla Music Marketing Handbook, will speak at our 2013 Tom Jackson Bootcamp in Nashville! Check out this article adapted from Chapter 12 of his book: Okay, you have a new album coming out or an important gig to promote. You’ve identified your ideal media sources. Now it’s time to get busy […]

Bob Baker on the Fan Engagement Triangle

CD Baby president Brian Felsen recently interviewed me at the TAXI Road Rally. In this short segment we discuss old and new models of engaging with fans, along with my Fan Engagement Triangle framework. Watch the video: Bob BakerBob Baker helps musicians, writers, visual artists, & other creative entrepreneurs use their talents and know-how to […]

3 Ways to Crush It With Your Music Marketing!

Are you serious about promoting your music? Are you ready to move beyond lip service and take concrete actions to move your music career forward? If you truly embrace the following three ideas and make them a part of your marketing DNA, I guarantee you’ll crush it with your music marketing! 1) Do Something Every […]

3 Ways to Pack Your Live Shows by Helping Others First

Admit it. You want butts in seats and feet in front of the stage. The venue requires drinks in hands and lots of transactions at the bar. And the promoter needs to see bodies through the door and lots of ticket sales. The solution to meeting everyone’s needs is simple: Get lots of people to […]

Simple Ways to Double Your Merch Sales at Live Shows

During one of the weekly chat sessions I do with my “Music Marketing 101” course for Berklee, one of my students shared a couple of great ideas to increase merchandise sales. Jon Fies is a member of Steal the Prize, a groove-driven rock group based out of Lynchburg, Virginia, that has built up an active […]

Your Story: A Powerful Way to Connect with Music Fans

It was 1994. The band I was in, called Roomful of Jimmys, had just started some intense sessions for our debut release. At the end of one long day of recording, our bass player, Jim Broyles, had to leave for a family commitment. But we still needed to record the drum track on a song […]

Passion Meets Profit: How to Make Money with Your Music

There’s a lot of advice out there about how to succeed in music, follow your passion, do what you love and the money will follow, etc. In this video clip, I examine two common (but confusing) money-making ideas, dissect them, and reveal what I believe to be the truth about attaining financial success with your […]