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Simple Ways to Double Your Merch Sales at Live Shows

During one of the weekly chat sessions I do with my “Music Marketing 101” course for Berklee, one of my students shared a couple of great ideas to increase merchandise sales.

Jon Fies is a member of Steal the Prize, a groove-driven rock group based out of Lynchburg, Virginia, that has built up an active gig schedule and a growing fan base.

Wanna know what his band does to inspire merch sales at live shows? They sell very limited runs of each new t-shirt design. And fans line up to buy them.

Why is this such an effective technique?

It all boils down to one word: Scarcity! That’s right, … Read More, Watch, Comment – Backstage Pass Required

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