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Simple Ways to Double Your Merch Sales at Live Shows

During one of the weekly chat sessions I do with my “Music Marketing 101” course for Berklee, one of my students shared a couple of great ideas to increase merchandise sales. Jon Fies is a member of Steal the Prize, a groove-driven rock group based out of Lynchburg, Virginia, that has built up an active […]

Your Story: A Powerful Way to Connect with Music Fans

It was 1994. The band I was in, called Roomful of Jimmys, had just started some intense sessions for our debut release. At the end of one long day of recording, our bass player, Jim Broyles, had to leave for a family commitment. But we still needed to record the drum track on a song […]

Passion Meets Profit: How to Make Money with Your Music

There’s a lot of advice out there about how to succeed in music, follow your passion, do what you love and the money will follow, etc. In this video clip, I examine two common (but confusing) money-making ideas, dissect them, and reveal what I believe to be the truth about attaining financial success with your […]

10 Success Strategies for DIY Musicians, Managers, Promoters and More

Tom Jackson’s job is to encourage and guide artists in creating a great live show. My job is to inspire and empower musicians to take control of their careers by embracing creative marketing strategies that will help them get exposure, connect with fans, and increase their incomes. It’s a subject I’ve been passionately pursuing for […]