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I Agree with Seth Godin

I just finished working with a band I have never worked with before. One of the guys in the band (big surprise!!) is afraid to take risks in rehearsal. This re-e-e-a-a-ally slows down the creative process and the ability to create moments! Taking risks is absolutely necessary to consistently create moments, both in rehearsal and […]

Exceed Their Expectations

Everyone wants more gigs. How do you make that happen? There is a slow, but very lasting way to do it. The strategy is to exceed your audience’s expectations. Two things will happen every time you exceed their expectations: Tom JacksonTom is uniquely talented and skilled at transforming an artist’s live show into a magical […]

Make an Emotional Connection Instead of a Pitch

You’ve heard me talk again and again about the importance of making an emotional connection with your audience. Well, my friend Derek Sivers, founder of CD Baby and Host Baby, recently posted an interesting article about another way to make that connection. Derek heard about a band that decided to make sure everyone in their […]

Chris Sligh Named One of Most Successful ‘Idol’ Contestants

Congratulations to Chris Sligh and his continued success in the music business! Since Tom Jackson worked with Chris last year in preparation for the NewSong Christmas tour, Chris’ record sales have continued to climb. Last week Chris was listed in Rodney Ho‘s (Access Atlanta/American Idol Buzz) Top 25 Most Successful American Idol Contestants, based on […]

Katherine Heigl Adopts Baby Girl

Congratulations to Grey’s Anatomy star Katherine Heigl and her singer-songwriter husband Josh Kelley on the adoption of their baby girl from Korea! The adoption placement was made through Holt International, one of several charities that Tom Jackson Productions works with to provide tour support for artists that tour the U.S. If you are interested in […]

Going for Moments with God

I work with artists and bands on their live shows, helping them to capture and engage their audiences and create special moments for the people who come to see them. But when I work with Christian/Gospel artists, I have to deal with the stigma of it being “wrong to entertain” the audience. Creating a moment […]

Canadian Artists Honored

Friends of Tom Jackson Productions up in Canada have been receiving some great honors this last month – everything from nominations to awards, and from performances to government hearings! Country band Hey Romeo received honors at the recent Canadian Country Music Awards in Vancouver. Our congratulations to the band for its nomination for Group of […]

My Foreign Vacation in Louisville

I cross a lot of genres, and most artists I work with are in rock, country, pop, and CCM markets. But one market that has always intrigued me is Southern Gospel. I just spent a couple of days in Louisville, Kentucky connecting with that market at the annual National Quartet Convention (NQC). There were 20,000 […]

International Artist Junko On Purpose Driven Radio

Congratulations to international artist Junko, who has just been announced as host of her own 30-minute weekly radio program for kids called “Junko’s Big & Small Show!” The show will air Saturday mornings on the Purpose Driven Radio Connection, an online radio station of Saddleback Church. Tom JacksonTom is uniquely talented and skilled at transforming […]

Bluegrass – Directing the Audience’s Attention

A bluegrass musician asked me how his group could create something unique. He really wanted to create some moments for the audience; but, as he said, “it’s a bluegrass group, and tradition says we stand in the same place for the whole song!” But subtle things make a difference. We need to Tom JacksonTom is […]