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Archives for December 2013

“If Only They Could Hear Us”

Getting exposure is necessary for a career in music. Artists often say, “if only people could hear us,” or “when you hear our music, you’ll realize how much we have to offer!” And if you can get someone to hear a stellar recording with great music, it could take you to the next step. You […]

Kickstart Your New Year: Help from our friend Bob Baker

Tom and the whole Tom Jackson Team has been a friend of marketing guru Bob Baker for quite a while. So when he asked if we’d be interested in letting our artists know about his 4-week Guerrilla Music Marketing Master Class (held completely online!), we said “of course!” Click that link above to see what […]

Steve Waylon Music Makeover Part 3 of 3 Video

This entry is part 3 of 3 in the series Steve Waylon Music Makeover

As Tom says, your audience is ignorant of musical things… even musicians can miss exactly what to pay attention to when things go by quickly! So some of the things you can do to help your communication include: 1) performing the solo so they “see” what you’re playing, and 2) support your band by making […]

Stop Opening Presents and Listen

Christmas is just around the corner! No matter how you celebrate, it’s a holiday that certainly brings “giving” and “loving” to mind. A 7-year-old named Bobby once defined love this way: “Love is what’s in the room with you at Christmas if you stop opening presents and listen.” Kids are smart sometimes. I’ve had the […]

Steve Waylon Music Makeover Part 2 of 3 Video

This entry is part 2 of 3 in the series Steve Waylon Music Makeover

Your songs don’t sound the same, so why do they look the same? Whether it’s to put pressure on the audience, balance the stage, or to visually show what the song is about, your movement is crucial to helping your audience “get” what you’re trying to say. Not only that, but you also help establish […]

What’s Your Angle?

I watched a singer on TV the other night. With all the holiday specials, it’s hard to miss a few performances when I’m flipping through the channels. But I have to admit, I don’t purposely look for them – especially because I get so frustrated when I see the lack of understanding when it comes […]

Getting Through

I don’t know about you, but I want to go to a show and feel something. Be moved. Inspired. Jubilant. Maybe even angered, if I’m already mad and need someone to pour a little fuel on the fire — just to feel some commonality! Having your audience “get” what you are giving them at your […]

Ready for an Amazing Artist Website?

To celebrate the holidays, our friends at Section 101 are offering you 50% off their yearly plans if you sign up for a NEW WEBSITE before December 31st, 2013. With the Section 101 yearly plan, you’ll have access to • Beautiful and Effective Designs • Quick and Easy Website Set Up • All The Best […]

Steve Waylon Music Makeover Part 1 of 3 Video

This entry is part 1 of 3 in the series Steve Waylon Music Makeover

It’s a vocal moment… and it will make your audience want to run back to your merch table to take that moment home with them! Don’t let a good voice be hidden under everything else like an ingredient in goulash. From Eastern Canada, Steve Waylon and his band allowed Tom to work on 2 of […]

Prepare for Success

For those of you who are crazy enough to embark on a career in music, you will come up against adversity a lot. People will criticize you, and you will have to fight for what you have and what you want. You will have to overcome obstacles, like trying to make a living while you […]