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9 Critical Things You Should Know About Publicity Before You Make Your First Move

Even though my master classes are about Social Media, traditional media still plays a large part in an artist’s overall strategy (more so in Europe, I do believe). In Europe, many musicians asked me to help them understand what publicity is and how it fits into their overall planning. This is a past article I wrote which I have recently updated for you for navigating the world of traditional PR.

So, it’s back to the basics today…

I talk to musicians all day who call looking to hire a publicist, and I’ve noticed that many artists don’t really understand what publicity is. The following list will clarify the concept of publicity for you.

1. The Definition of Publicity.

First, we are going to start out with the very basics – some definitions of what publicity is exactly, according to the Merriam-Webster Dictionary: … Read More, Watch, Comment – Backstage Pass Required