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Knowing a Little Science Can Help Your Appeal

I’m not a scientist. For that matter, I didn’t even enjoy science in school.

So if you’re like me in that regard, just hang with me for a minute. Because this scientific study can make a huge impact on you getting sponsors for the charity you’re working with!

There’s an area in your brain, the Medial Prefrontal Cortex, that activates when you look at people’s faces, whether for recognition, empathy, or any other reason… kind of a light switch that turns on when you see photos like these: … Read More, Watch, Comment – Backstage Pass Required

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