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Music Website Design Essentials: Define Your Site’s Purpose & Goals

Not all musical artists are created equal. This same concept applies to music websites.

Your personal domain on the Web needs to serve two masters: The needs of your fans and your own marketing and music career goals.

To help you define your site’s main objectives, ask yourself this key question:

What do I want people to do, think and feel when they visit my website?

It’s important to understand that these are three separate and distinct categories. So give some serious thought to what you want people to DO (a specific action they will take), THINK (a rational thought or fact about you they will learn) and FEEL (a deeper emotional response they will have to your sound, lyrics or visual image) when they visit your website.

Here are some possible answers in the DO category: … Read More, Watch, Comment – Backstage Pass Required

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