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Relive the Moment

I often talk about why an audience attends a concert, why people go to a show, why someone goes to a special event… Those of you who follow my blogs know there are actually 3 reasons:

  • To be captured and engaged
  • To experience moments
  • To have their lives changed in some way

Well, once they’re at your concert, those same people will go back to your merch table for one reason: to buy moments!

That’s good news if you’ve created some moments for them in your show. They’ll have a reason to go back to that table. But what if I told you there was a way to capitalize on that trip to the merch table?

It takes being intentional about several aspects of your show and the merchandise you create. … Read More, Watch, Comment – Backstage Pass Required

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