Your Appeal from the Stage Video: Tour Support Training
Who… why… how… where… Tom calls these the basic 4 when it comes to making your appeal for a charity.
The audience needs to understand who it is you are talking about. What charity? What do they do? Can we trust them?
They need to feel an emotional connection to a child so they know why it’s important to be a sponsor. This is where telling a story comes into play, and it’s a huge part of the appeal!
Then there are the mechanics of the sponsorship: how do they sponsor someone right now, and where do they go to fill out the sponsorship form? Watch Tom explain in this video… … Read More, Watch, Comment – Backstage Pass Required
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