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Your Audience Expects This

This entry is part 1 of 3 in the series Your Audience: Knowing & Loving Them

Most artists think because they feel the music, hear the lyrics, wrote the songs, picked the songs, love the songs, are emotional about the songs, and are connected to it all… that the audience is as well. That is one of the biggest myths of all time! Nobody could possibly know what you know, see […]

Speak the Right Language

This entry is part 2 of 3 in the series Your Audience: Knowing & Loving Them

An audience goes to a live show to see the artist, the band, the musician – to see people performing live. Maybe that seems obvious to you. But I want you to take a few minutes to really think about what that means. You see, your audience relates to the human side of you. What […]

Performers: It’s About Them

This entry is part 3 of 3 in the series Your Audience: Knowing & Loving Them

For years, people have been asking what (or who) it’s all about. Whether it’s a question of why we go to work, who the best player on the team is, or just generally what life is all about, we want to know what our focus is supposed to be. When it comes to your live […]