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The Accidental Moment: A Metaphorical Story

Pretend with me for a minute: you are just starting a brand new travel company, with the idea of loading up a bunch of tourists on a bus and taking them on a cross country tour.

So here’s the best way to do it. You buy the bus and learn how to drive it. In fact, you learn to drive it so well that everyone who sees you on the street remarks about what a great driver you are and how well you handle the vehicle.

Then you develop an incredible website, awesome color brochures, and even have someone handling promotion for your new company. They do a really good job and sell enough tickets for you to take out your first tour filled to capacity seating!

You get on the road and start driving. But here’s the problem… you start driving and have no plan for where you are going. So you grab your iPhone, pull up the navigation app, and start looking for “Entertainment,” hoping there’ll be an idea for some place to take everyone. … Read More, Watch, Comment – Backstage Pass Required

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