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8 Smart Marketing Steps You Can Take at Live Shows (in 5 Minutes or Less)

This is an excerpt from Bob Baker’s new book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less. As much as I love the Internet and all the potential it holds to connect with fans, nothing beats a live show. When it comes to making lasting connections with fans, […]

The Secret to Making Money with Your Music

This entry is part 2 of 2 in the series Empowered Artist Movement

Here’s another video from our friend Bob Baker. In terms of the “why” of doing music, Tom always says it’s the Music, Message, Me, and Money. In this video, Bob describes his version of they “why” — and why it’s important to recognize those reasons when you start asking people to pay for the privilege […]

How to Find Your Voice and Signature Style as an Artist

This entry is part 1 of 2 in the series Empowered Artist Movement

Empowered? Bob Baker is tired of creative people being treated as 2nd-class citizens (even by themselves), when the truth is, “we are the ones who create the culture, innovation, & new ideas humanity needs now more than ever.” We agree… and Bob has given us permission to share some of his encouraging & helpful videos… […]

Don’t Make THIS Music Publicity Blunder

Bob Baker, author of Guerrilla Music Marketing Handbook, will speak at our 2013 Tom Jackson Bootcamp in Nashville! Check out this article adapted from Chapter 12 of his book: Okay, you have a new album coming out or an important gig to promote. You’ve identified your ideal media sources. Now it’s time to get busy […]

Music Website Design Essentials: Define Your Site’s Purpose & Goals

Not all musical artists are created equal. This same concept applies to music websites. Your personal domain on the Web needs to serve two masters: The needs of your fans and your own marketing and music career goals. To help you define your site’s main objectives, ask yourself this key question: What do I want […]

Music Gigs and Money: How to get paid what you’re worth

Here’s a great lesson if you want to generate the kind of music revenue you know you deserve. I first came across this idea in a blog post titled “How to Get Paid What You’re Worth” by Peter Shankman. Here’s the golden nugget: “You can always come down in price. You can NEVER go up.” […]

Don’t Make THIS Mistake with Your CD Artwork

A friend of mine, who happens to be a great singer and songwriter, recently released his first EP. He was very excited about getting this debut recording out to the public. He was doing all the right things: Getting digital distribution through CD Baby, setting up a Facebook fan page and a YouTube channel, hiring […]

Bob Baker on the Fan Engagement Triangle

CD Baby president Brian Felsen recently interviewed me at the TAXI Road Rally. In this short segment we discuss old and new models of engaging with fans, along with my Fan Engagement Triangle framework. Watch the video: Bob BakerBob Baker helps musicians, writers, visual artists, & other creative entrepreneurs use their talents and know-how to […]

3 Ways to Crush It With Your Music Marketing!

Are you serious about promoting your music? Are you ready to move beyond lip service and take concrete actions to move your music career forward? If you truly embrace the following three ideas and make them a part of your marketing DNA, I guarantee you’ll crush it with your music marketing! 1) Do Something Every […]

3 Ways to Pack Your Live Shows by Helping Others First

Admit it. You want butts in seats and feet in front of the stage. The venue requires drinks in hands and lots of transactions at the bar. And the promoter needs to see bodies through the door and lots of ticket sales. The solution to meeting everyone’s needs is simple: Get lots of people to […]