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The 3 Reasons Your Audience Goes to Your Show

In the past, I have written about a surefire strategy to get more gigs: no matter who your audience is, you need to Exceed Their Expectations!

But, before you can exceed an audience’s expectations, you need to know exactly what they do expect.  You might be surprised to hear what it is…

Almost everyone involved (musicians and audiences alike) thinks that the only reason people go to a concert is to hear music.  So of course the usual goal for musicians and singers is to technically play and sing the songs perfectly.

This isn’t any more true than to say a movie audience goes to a movie to see great technical skills.  But they don’t go to look at lighting, camera angles, blocking and positioning, the actors’ movements, timing or delivery.  They go to get pulled into the story; to experience “moments” in the film!

In a concert, technical perfection is not the goal; the goal is communication.  Now I’m not saying “don’t play well.”  You should nail the vocals, find great tones, play tight – but the common person in the audience doesn’t know if you’re playing a mixolydian scale, if the drummer is doing a triple stroke roll, or if the singer is hitting a high C or drinking it!

Here are the real reasons an audience goes to an event:

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