Are you trying to “make it” in the music industry?
You have the talent, you feel like your songs are good, and you’ve got a passion to do this thing called “music.”
You’re special. You are confident that what you have to share with your music is unique. Now you need to get someone to notice you.
You know if you could just get your CD in the hands of a record label, you’d be set. But how do you make that happen?
Let me tell you something that should help: you don’t NEED to get your recording in front of a label!
There are over 300 million people in the USA. If you had only 1,000 of those 300 million as fans… and if those 1,000 fans tweeted about you, mentioned you on Facebook, and Instagrammed you at concerts, because they had a “religious” experience at your show (in other words, they are “True Fans“)… then who cares about giving your CD to someone at a label!
With those 1,000 True Fans you’d have a team working for you, doing your marketing at no cost. You will have created a buzz all by yourself.
But there is something that needs to happen first in order for you to create those fans. It’s not enough just to “be you.” There has got to be some differentiation at your live show between you and every other performer. But most artists don’t understand what it takes for that differentiation to happen. Actually, there are 3 things that have to happen.
3 things that must happen at each and every show you do:
1. You must capture and engage your audience to the point that they can’t believe a whole hour/90 minutes/20 minutes (or however long) has passed since they first sat down.
2. You must make an emotional connection to everyone in the audience because of the “Moments” you share (they will have laughed, been inspired, felt good about life, moved to tears, and everything in between).
3. You must create a live show experience so incredible that the entire audience walks away absolutely changed in some way because of what they just saw.
That’s when they’ll go home (via your merch table to buy all your product), tell all their friends about “how great this new artist is,” and fill every social network they are part of with your name.
And you don’t have to go through the old funnel of pitching your songs to a label and trying to get signed so the label can try to build your fan base (which for most artists is about as likely as winning the lottery).
A great live show will motivate people to see you live again and again, visit & follow you online, and tell others about you.
And that’s what I call “making it” in the music industry.