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Speak the Right Language

Band rehearsingAn audience goes to a live show to see the artist, the band, the musician – to see people performing live.

Maybe that seems obvious to you. But I want you to take a few minutes to really think about what that means. You see, your audience relates to the human side of you. What is happening through you, before and during your time onstage, is what the audience sees, feels, senses, and connects with.

It’s a pretty important fact. Yet in most cases it is barely addressed. It is usually overlooked or ignored, and in some cases, shoved away in pure denial.

And as artists, because we connect so strongly and with such emotion to our music, we think it must be all about the song – all about the music! But it’s not. I always say, who we are is more important than what we do. In this video, you’ll see what I mean by that: … Read More, Watch, Comment – Backstage Pass Required

Series - Your Audience: Knowing & Loving Them
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