We like the challenge. We know most artists – at least the ones starting out – won’t have access to lots of lights, staging, props, and the extras established performers have. And to be honest, that stuff can just be a bandage on a sub-par performance.
It’s important to understand the logistics and principles for putting on a good show with just YOU, or you and your band. If you can’t rely on lights, or a huge fan base, or radio airplay, can you entertain and engage your audience?
THAT’s what you should be asking yourself!
In an interview with Nashville’s Tennessean newspaper, country artist Luke Bryan was asked about his thoughts on his upcoming tour. He said, “We’re not going to build some galactic spaceship and spend $200,000 a night putting on a show. At the end of the day, one spotlight and me doing my job as an entertainer should be enough to hopefully make it a great show.” When he’s sure he’s got the ticket sales, he plans to “build the bells and whistles around me.”
Luke’s got that right! He understands that all the tricks, costumes, and props are secondary to knowing how to put a great show together.
Awhile back, Tom and I had a meeting with a band with a fairly large following in certain markets. They seemed to be excited about how to maximize that and take things to a higher level. Well, after our meeting, they did… sort of. They didn’t hire us. Instead they bought a couple of mechanical lifts and that was their ‘next level.’ They skipped over the part about creating moments.
Don’t get me wrong – the lifts are cool and a nice addition. But they’re not the end-all to creating a great performance. It creates an exciting moment when they’re used, but you can’t use them on every song.
I’m guessing the cost to purchase the lifts could have paid for all 3 of us Live Music Producers for several weeks, in which we could have created an entire show filled with moments!
Don’t have the budget for bells and whistles? Good. Invest your time and money into developing the skills it takes to create an engaging show that stands on its own.
You can do that by working 1-on-1 with a Live Music Producer, either in Nashville or in your home town.