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What Makes You Unique?

… and why is that important when it comes to getting booked?

Whether you’re a soloist, instrumentalist, or a band, if you want to book more concerts or speaking engagements, one of the first things people want to know about you is “what do you do?”

Think about it for a moment, when you introduce yourself to someone don’t you usually offer a handshake along with your name and something about what you do?

So why is it important to be unique, especially in your introduction? That’s a good question…

As a consultant to business people, musicians and speakers all over the country teaching how to increase sales and bookings, I ask many of these entrepreneurs and performers what makes them unique. Some reply by giving me a blank stare while others say something such as “I can be a keynote speaker” or “I’m an inspirational speaker.” If they’re musicians they might say “we do country rock style music” or “I’m a contemporary pop artist.” … Read More, Watch, Comment – Backstage Pass Required

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