Simple Ways to Double Your Merch Sales at Live Shows
During one of the weekly chat sessions I do with my “Music Marketing 101” course for Berklee, one of my students shared a couple of great ideas to increase merchandise sales.
Jon Fies is a member of Steal the Prize, a groove-driven rock group based out of Lynchburg, Virginia, that has built up an active gig schedule and a growing fan base.
Wanna know what his band does to inspire merch sales at live shows? They sell very limited runs of each new t-shirt design. And fans line up to buy them.
Why is this such an effective technique?
It all boils down to one word: Scarcity! That’s right, … Read More, Watch, Comment – Backstage Pass Required
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