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Give Yourself Away

A few months ago, I talked about Making an Emotional Connection Instead of a Pitch in response to a great article by Derek Sivers, founder of CD Baby. Derek and I agree: it’s important to give your audience something of yourself to take home.

This is the time of year when all but the Scroogiest of people look for ways to give something of themselves to others. It might be volunteering at a local homeless shelter, buying gifts for underprivileged children, or sharing a meal with neighbors. Maybe it’s as simple as throwing your change into the Salvation Army bucket.

But the other night I went to a concert by a band that is really practicing this idea of giving themselves away in a unique way. … Read More, Watch, Comment – Backstage Pass Required